We believe our first responsibility is to the elephants, mahouts and families, to visitors and friends and all others who use our products and services.

The protection of Asian elephants by attracting the elephants away from illegal logging by providing alternative work including elephant riding. Providing food and vitamins to supplement their normal diet. Providing medical care for sick or injured elephants in our new elephant clinic. Providing a safe environment for the birth and after care of infants.

In meeting their needs, everything we do must be of the highest quality. Wemust constantly strive to reduce our costs in order to maintain reasonable prices. Customers’ orders must be serviced promptly and accurately. Our suppliers and distributors must have an opportunity to make a fair profit.